As a Digital Marketing Manager, your role involves developing and executing digital marketing strategies to promote products, services, or brands online. You leverage various digital channels and tactics to reach the target audience, increase brand awareness, drive website traffic, and generate leads or sales.

Digital Marketing Manager Responsibilities

Here are some key responsibilities and tasks typically associated with the role:

  • Develop and implement digital marketing strategies to achieve company goals and objectives.
  • Conduct market research and analysis to identify the target audience, market trends, and competitive landscape.
  • Plan and execute digital advertising campaigns across various channels such as social media, search engines, email marketing, and display advertising.
  • Monitor and optimize campaign performance, including tracking key metrics, analyzing data, and making data-driven decisions to improve results.
  • Manage the company’s website and ensure its visibility, functionality, and user experience are optimized.
  • Utilize SEO (Search Engine Optimization) techniques to improve website rankings and organic traffic.
  • Analyze and report on digital marketing performance and ROI (Return on Investment) to management.
  • Email Marketing: Developing and executing email marketing campaigns to nurture leads, promote products or services, and build customer relationships. This includes email list segmentation, creating engaging email content, designing email templates, and analyzing email performance metrics.
  • Website Management: Collaborating with web development and design teams to ensure an effective user experience (UX) and optimize website performance. This includes monitoring website analytics, conducting A/B testing, and implementing conversion rate optimization (CRO) strategies.

Job Details

Job LocationDubai, United Arab Emirates
Company IndustryTravel Agency; Tourism, Museum, & Cultural
Company Type Employer (Private Sector)
Job Role Marketing and PR
Employment TypeFull-Time Employee
Monthly Salary RangeUnspecified
Number of Vacancies2
Digital Marketing Manager In UAE 2024

Preferred Candidate

Residence Location: Abu Dhabi, United Arab Emirates; Dubai, United Arab Emirates; Sharjah, United Arab Emirates

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